French artist LOLA just released her debut single entitled “Don’t Let It Go,” a magical song that powerfully showcases her sharp skills as an emerging singer-songwriter and complete artist. 

Born in France, Lola has African and French origins, and she resides in New York, a city where she feels alive more than anywhere else in the world. 

She couldn’t have imagined a better way to introduce herself to audiences than with a song like “Don’t Let It Go,” delivering her charming, raw, and subtle vibe with a striking confidence from start to finish. 

2020 will most probably be the year everyone is going to hear about Lola’s talent and work, and after tasting the beauty emanating from “Don’t Let It Go,” we are impatiently waiting to see what her next move is going to be.