From Bowie to Britney, here are the best Pepsi ads of all time.

Soda goes flat fast. The best soda commercials, however, stay bubbly-pop-fresh for generations. Pepsi arguably leads the pack, having invested record-breaking sums in splashy campaigns and moments that delight well beyond their expiration dates. And while secret formulas vary, a key ingredient tends to be the musical megastar — Bad Bunny being only the latest addition to Pepsi’s deep and storied bench. Debating all the best spots could take eons, so here in no particular order are ten refreshing standouts from the Pepsi canon that, for our lunch money, warrant repeat tastings. (Glory be unto YouTube!)