Prelude Press
Prelude Press – An independent music outlet focused on discovering and sharing the best emerging artists and diving deeper with the ones you already love.
Trailblazing electronic pop duo Purity Ring have released their sonically expansive self-titled album – now available on all digital platforms. Alongside the album release, the duo premiere an official music video for track “the long night”, which serves as a preview of the awe-inspiring visuals to be expected on the Place Of My Own tour.
Purity Ring’s self-titled fourth album marks the beginning of a bold new chapter as the band’s most immersive release to date. Long known for their fusion of body horror imagery and ethereal electronics, the duo now shift their focus from the physical to the fantastical, crafting a concept album that serves as the soundtrack to an imagined RPG. Inspired by games like Nier Automata and Final Fantasy X, the record tells the story of two hapless characters — embodiments of mj and Corin — on a journey to build a kinder world amid the ruins of a broken one. But this is no escapist fantasy: it is the first step of forbidden dreaming, of imagining a place where the vulnerable are heeded, where grief is spoken aloud and held collectively, where family is a verb rather than a noun, where hope and home can bloom together.
purity ring is the most expansive the duo has ever sounded. Corin reaches into his deepest musical memories to sculpt euphoric, otherworldly soundscapes of vintage digital synths, classical guitar, pan flutes, breakbeats, and haunted vocoders. Along with her unmistakable presence, mj has unlocked a new arsenal of vocal deliveries and a joyous, dizzying stream of consciousness in her words. When a loved one became newly disabled, mj became a full-time caregiver, an experience that continues to expose the world’s inadequacies and fuels her vision of a better one.
‘the long night’ pulls us into the pulse of a steady heartbeat that comforts us through a storm. words ring out as though from another plane: “I’ve been blacking out but I will come back changed.” An ominous promise hangs over corroded 2000s trance synths like a prophecy. “Play my dreams for omens.” If only all dreams were so darkly euphoric. The official music video, directed by Grant Spanier, gives viewers a kaleidoscopic taste of the upcoming tour. The shows will feature visuals that transform the stage into a surreal, otherworldly landscape where light and sound intertwine – watch now below.
As always, the band’s visuals feel deeply seeded in the sound of the record. For this release, they’ve collaborated with fellow Canadian Mike Sunday to develop an imaginary place — one shaped by many of the same inspirations that influenced Corin’s production along with the narrative of mj’s poetry. Together with Sunday, they’ve crafted a sensory landscape that visually brings the album’s story to life. Purity Ring’s new live show is also built on this surreal landscape, immersing fans in this world alongside them.
On their fourth album purity ring, the Canadian duo explore creative frontiers that are brand new to them yet profoundly self-actualizing. This is a record about letting go, embracing change, and dreaming forward into something freer.
‘Place Of My Own’ Tour Dates:
10/13/25: Ventura, CA – Majestic Theatre % ^
10/14/25: San Francisco, CA – The Warfield % ^
10/16/25: Seattle, WA – Showbox Sodo % ^
10/17/25: Portland, OR – Revolution Hall % ^
10/18/25: Boise, ID – Knitting Factory ^
10/20/25: Salt Lake City, UT – The Depot ^
10/21/25: Denver, CO – Mission Ballroom & ^
10/23/25: Minneapolis, MN – First Avenue ^
10/24/25: Chicago, IL – Metro ^
10/25/25: Columbus, OH – Newport Music Hall ^
10/26/25: Cleveland, OH – Globe Iron ^
10/29/25: Washington, DC – 9:30 Club ^
10/30/25: Brooklyn, NY – Brooklyn Steel ^
10/31/25: Philadelphia, PA – Union Transfer ^
11/01/25: Charlottesville, VA – Jefferson Theatre ^
11/03/25: Asheville, NC – Orange Peel ^
11/04/25: Atlanta, GA – Buckhead Theatre ^
11/05/25: Nashville, TN – Brooklyn Bowl ^
11/07/25: Dallas, TX – Granada Theater ^
11/08/25: Austin, TX – ACL Live At The Moody Theater ^
11/10/25: Phoenix, AZ – Van Buren ^
11/11/25: San Diego, CA – The Observatory ^
11/12/25: Los Angeles, CA – The Novo ^
& Washed Out (DJ)
^ yuniVERSE
% Brett Bolton