Prelude Press
Prelude Press – An independent music outlet focused on discovering and sharing the best emerging artists and diving deeper with the ones you already love.
NOVABLOOD have arrived with their new single, “Fake It“, taken from their forthcoming album, You’re New To This Aren’t You?, due March 27th via Mint 400 Records. Written between July and October 2025 in vocalist and producer Mark Zowie’s home studio, the album took shape through brief, concentrated sessions designed to capture momentum before it could dissipate. Songs were built quickly, then left alone long enough for their direction to become clear.
NOVABLOOD don’t polish their songs. They let them take shape in real time — rigid, physical, and slightly unstable. Built on repetition, friction, and restraint, the Carlisle, UK band favors instinct over revision, allowing imperfections to remain as part of the structure rather than something to be corrected.
Their new single, “Fake It,” emerged from that exact process. Triggered by a single synth line, the track assembled itself quickly, locking into place before it could be second-guessed.
“‘Fake It’ was born from the synth melody and it all came together in a matter of hours,” the band explains. “It was literally completed within 24 hours and one of many tracks which pinpoint the essence of the album. Raw, stripped, big attitude and Paul’s guitar just brings it all together.”
The result holds its tension without release — synth and guitar moving alongside each other rather than resolving, while the rhythm section stays fixed underneath. Nothing is added for decoration. The track exists in its most immediate form.
Following 2023’s Destroy The Magic, which moved across a broader electronic spectrum, the new album deliberately narrows its focus. The band commits fully to a stripped, post-punk framework — vocals delivered as presence rather than performance, guitars cutting across the rhythm rather than reinforcing it, and arrangements that allow space and repetition to carry weight.
Across the record, NOVABLOOD document a persistent sense of unease — fractured communication, emotional distance, and the disorientation of existing inside systems that never fully settle. Even its title, drawn from a long-running in-band phrase, carries a deliberate edge. “It’s difficult not to read that title without it coming over in a condescending manner,” Zowie says. “Which I absolutely love about it.”
Mint 400 Records recognized that clarity immediately, connecting with the album upon first listen — an experience later referenced on the track “We Sent New Jersey.” Where earlier single “I Used To Live In A House” established the album’s internal logic, “Fake It” exposes its foundation. Built quickly and left largely untouched, the track captures NOVABLOOD operating on instinct alone.
With You’re New To This Aren’t You? arriving March 27th, NOVABLOOD aren’t refining their sound. They’re committing to it completely.