Jessada Malakul — now known as Pran — didn’t wait for permission. He started making music in his early teens on GarageBand after hearing a track in a café. Fast forward to 2025, and that curious kid from Bangkok has crafted his first official single, “All I Need Is Love” — a lush R&B-tinged debut that signals a quietly confident arrival.
The track is rooted in that same spirit of bedroom innovation. It began with a beat on his iPad, evolved through heartbreak, and matured into a polished release thanks to a small but tight-knit team. Pran wears every hat: songwriter, producer, performer, label founder. It’s a modern artist blueprint — DIY ethos meets global ambition.
“All I Need Is Love” is technically tight, but it never feels overworked. The beat glows with melancholic tones, the synth layers hum with a low-level ache, and the guitar flourishes from Boy (Witthaya Supakhiran) offer subtle warmth. It’s an understated track, but the emotional current running through it gives it real bite.
Where Pran really surprises is in his ability to merge vulnerability with control. There’s no vocal acrobatics, no overwrought production tricks. He leans into softness, using restraint as an aesthetic — a smart move for someone whose lyrics hinge on inner dialogue. You hear echoes of Justin Bieber’s minimalism and the brooding stylings of Jung Kook, but there’s a kind of homespun honesty that makes it unmistakably his.
What’s exciting isn’t just the sound — it’s the blueprint. Pran isn’t waiting for co-signs. He’s building a lane. From training in Bangkok to studying in Sheffield, his journey feels both intimate and global. His upcoming album promises a blend of pop, electronic, and hip-hop, but All I Need Is Love sets the emotional tone.
If the current wave of Gen Z pop is about owning your story, then Pran just stepped into the room — unafraid, unfiltered, and armed with nothing more than a laptop, a heartbreak, and a dream.