21-year-old LA-based A&R, rapper, and artist manager Rowe Rowe made headlines for sharing a 431-track collective Spotify playlist he created called Chill Vibes. The playlist currently has over 2800 followers, and the numbers keep increasing. Rowe Rowe claimed that “no industry is an easy way in, but it’s crucial and necessary to grow together, not compete or push others down. As artists, we collectively have that dream of being known and seeking fame, but in this new digital age, it’s about who you know and being authentic, making a change in the game. You have to work for the collective, not just for your self-interest.”
The artist understands that developments in the music industry are taking interesting and sometimes unexpected turns. Rowe Rowe is adapting fast to the new trends as a representative of the new generation and a native to digital content consumption. He is ambitious regarding the possibility of new stars emerging from his playlists, explaining, “the talent that came across in my DM was amazing and honestly so many talented producers, songwriters, and artists. I am always receiving DMs on Instagram from the upcoming talent and always take a listen; you never know what you will come across. I encourage fellow A&Rs to do the same; you never know who is in your messages and the magic you can create with them.”